Allan Duval

Joined Microsoft France as part of the M2 MITIC program at Gustave Eiffel University. Contributing to digital marketing strategies and large-scale projects within a global tech leader.

• Contributing to Microsoft France's digital marketing strategies
• Collaborating with marketing and sales teams
• Contributing to digital transformation projects

Supported the France B2B Marketing Manager in executing the B2B marketing strategy: field and marketing planning with partners/resellers, campaign management, content localization, field enablement and performance tracking via Salesforce and Tableau.

• Executed field marketing plans with partners and resellers (digital, events, newsletters, landing pages)
• Localized field enablement materials: sales decks, data sheets, case studies, videos
• Managed content for website, brochures and marketing materials including customer testimonials
• Briefed and managed agencies on lead generation and awareness campaigns

Supported Dublin/Paris sales teams on 140 key LCS accounts (Gaming, Luxury, Finance). Managed strategic projects: YouTube Pulse newsletters, Gen Z insights, YT audiences, press review and competitive corner to strengthen YouTube's market position.

• YouTube Pulse Newsletter: monthly writing and distribution to 200+ clients via email and LinkedIn (903k Think with Google subscribers)
• Gen Z Project: recruited 10 apprentices to evaluate ad perception, created a Gen Z Deck analyzing 3 myths, insights and tailored solutions
• YT Audiences: created monthly decks with key metrics (reach, watch time, CSP), TRIX with Médiamétrie data, monthly one-pager
• Press Review: monthly press review covering social platform news, presented to 70+ people at Media Breakfast

Joined the sales team to support key account management and sales process optimization. Managed multiple sales offices representing a large vehicle fleet with team support on 30+ IKA and NKA key accounts.

• Supported teams managing 30+ IKA and NKA key accounts
• Managed 3 sales offices representing a fleet of 700+ vehicles
• Optimized and updated 30+ back office materials and processes
• Coordinated between sales teams and administrative processes

Joined the Army Museum's sales team for operational, logistical and administrative event management. Database management and commercial tools with tracking of 100 events/year.

• Operational, logistical and administrative tracking of 100 events/year
• Client and partner database management
• Creation and tracking of quotes and invoices
• Management of commercial tools and dashboards

Master's — Innovation & Digital Management

Université Gustave Eiffel · 2024-2026

• Digital strategy, UX design & data-driven marketing
• Innovation management & digital transformation
• Work-study at Microsoft & Logitech

Bachelor's — Business, Digital Marketing & CRM

Excelia Business School · 2022-2024

• Digital marketing, CRM strategy & customer relations
• Business development & sales techniques
• Work-study at Google & MAN Truck & Bus