All projects
Marketing & StrategyCompleted2020-2022
Projet Coupable — Product Marketing & Eco-Design (DUT)
Role
Student (Team of 4)
Context
DUT Communication (Marketing & Eco-Design)
Stack
5 tools
Group project in DUT Communication on product marketing and eco-design. Identity & packaging: Coupable brand, no over-packaging, 90% recycled plastic bottle, eco-responsible positioning. Benchmark & labels: competitor comparison table (packaging, recyclability, 2025 targets), Nutri-Score A highlighted. Collaborative work with Prune, Axelle and Axel to develop an eco-responsible communication strategy and an innovative marketing concept around eco-design.
Technologies
Marketing ProduitÉco-conceptionPackagingBenchmarkCommunication
Deliverables
Eco-responsible Coupable brand identity
Innovative packaging (recycled bottle, no over-packaging)
Complete competitor benchmark
Nutri-Score A positioning and 2025 targets
Eco-responsible communication strategy
🎯 Results
DUT group project completed with innovative eco-responsible concept, sustainable packaging developed, competitor benchmark conducted, Nutri-Score A positioning established.