Role
Sales & Sponsorship Lead
Context
Professional (ZEN & MARVEL)
Stack
6 tools
Sales presentation for ZEN format sponsorship (web late-show). Demonstrate integrated sales spaces within the ZEN late-show (set screens, desk, camera angles, OPS logo), editorial formats and social media reach. Activation & content: Marvel-themed happenings (costumes, overlays, parody mini-ads), multi-platform replays. Audience growth: 21M YouTube views, 2M Twitch (cumulative), x24 vs 2021. KPI-driven management: average/peak viewers, minutes watched, social impressions, Shorts/TikTok views, UGC feedback to identify peak moments.
Technologies
SponsoringOPSAnalyticsSocial MediaMulti-plateformesKPI
Deliverables
Complete sales presentation with integrated sales spaces
Editorial formats and social media strategy
Marvel happenings (costumes, overlays, parody mini-ads)
KPI dashboard (viewers, minutes watched, impressions, UGC)
Multi-platform replay plan
🎯 Results
Complete sales presentation with integrated sales spaces, creative Marvel happenings developed, KPI-driven management system implemented to optimize peak moments (21M YouTube views, 2M Twitch).